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PSA Script Meeting

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(writer): Right, so this advert will show Anxiety personified as a man murmuring vaguely sinister things in your ear.

(somebody in the Australian public-health sector): Classic. Go on.

(writer): And part of the issue is that people often don’t recognize they’ve got it, so Anxiety should be played by a really recognizable actor. I’m thinking Ben Mendelsohn.

(somebody in the Australian public-health sector, nodding): Ah, Mendo’s great.

(writer): I’m picturing Mendo in a business suit, but with an open collar. And some heavy silver signet rings that he toys with as he leans back in a leather armchair and gazes into the camera.

(somebody in the Australian public-health sector): ....

(writer): We intercut with closeups on his eyes as he delivers his monologue. I haven’t finalized it yet, but there’ll be something about how Anxiety makes you feel hot and cold at the same time.

(somebody in the Australian public-health sector): ....

(writer): And he’s definitely going to make a little cracking-the-whip sound at one point.

(somebody in the Australian public-health sector): ....

(somebody in the Australian public-health sector): How much money do you need?