To look fear in the face should have been a terror inducing experience. It was meant to make his skin crawl, and his insides twist painfully, which it did.
What it was not supposed to be, was pleasant. An experience that encouraged the production of dopamine and left him in a near perpetual state of weak-kneed giddiness, but it was.
That he chose to confront it time and again, straddling the fine line between madness and fascination, was both unexpected and impulsive.
Whether Yugi was crazy or simply stupid, well that my friends, remains to be seen.