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After finding out that his University of Brighton roommate has a YouTube channel, Harry starts up his own channel, on which he posts videos of himself doing weekly challenges. He strikes up a friendship with Louis, a popular youtuber in London, that starts in the comments on their videos and progresses to texting, skyping, and talking about each other in their own videos far too often. They fall for each other long-distance, but put off meeting face-to-face as long as possible, too nervous that they'll screw it all up.
Involves a bunch of YouTube challenges (AKA excuses for Harry to get naked), some awkward snapchat mishaps, and a whole lot of pining.